Media Centre

Press release

Under the patronage of His Excellency Sheikh Nahayan Mabarak Al Nahayan

ADWC's Applied Media Students Exhibit at Ghaf Gallery 24th May 2010

ADWC’s Applied Media Students Exhibit at Ghaf Gallery

Under the patronage of His Excellency Sheikh Nahayan Mabarak Al Nahayan, Minister of Higher Education and Scientific Research and Chancellor of the Higher Colleges of Technology, and with the generous support of the Abu Dhabi Music & Arts Foundation (ADMAF), Applied Media students at the Higher Colleges of Technology’s Abu Dhabi Women’s College inaugurated their annual exhibition at the Ghaf Gallery, on Sunday.

Desert Rose 2010: The Start, represents the College’s ninth Desert Rose exhibition, featuring works  by the College’s Applied Media students. Desert Rose provides an occasion for senior students to showcase their best work to their families, the community, the media industry and prospective employers. The exhibition includes around 100 works the students produced over the previous three years, both as school projects and during work experience. They range from posters brochures and merchandise to documentaries short films, radio and TV commercials.

Her Excellency Hoda Al-Khamis Kanoo, Founder of the Abu Dhabi Music & Arts Foundation said “ADMAF is delighted to once again support the ninth annual student exhibition ‘Desert Rose’.  We are committed to nurturing the creative and cultural ambitions of the nation’s next generation. By fostering originality and innovation, through initiatives such as ‘Desert Rose,’ we are able to expand the horizons of higher achievements.” During the opening ceremony she also announced that the students taking part in the exhibition won the annual ADMAF Creativity Award “It is also a great honor for me to announce today that we will be presenting our annual Creativity Award to this group of talented students, whose work is a promise of a bright future for the UAE art community. In years to come, I look forward to seeing the same young, dynamic women forge successful careers in the fields of graphic design, video, audio, journalism, multimedia and photography.”

Established in 2004, the ADMAF Creativity Award is offered annually to outstanding creative students with the aim of supporting and promoting young national talent from Abu Dhabi’s Universities.

As part of Desert Rose 2010: The Start, and under the guidance of HCT- Abu Dhabi Women’s College faculty member Cordula Peters, students from the Applied Media program, ,  displayed a variety of works demonstrating their skills in graphic design, multimedia, audio, photography, and video. The students also handled the designing of all promotional material related to the event, the layout of the exhibition, and installing the works in the gallery.

Christine Luscombe-Whyte, Associate Director at the Abu Dhabi Women;s College, commented:  “This annual exhibit always leaves us inspired by our students’ creative achievements. The range and professionalism displayed in these works speaks volumes about the rigor of the College’s Applied Media program and about the students’ dedication throughout their years of study.”

The exhibition will run until 30 May, 2010, at the Ghaf Gallery in Abu Dhabi.