Media Centre

Press release


Bokra logo 8th Dec 2011

Charity Single 'Tomorrow-Bokra' To Serve As Beacon Of Solidarity & Hope For The Region

Leading regional artists and international musical stalwarts called on the Arab world to support the region's future by supporting the arts, music and culture, ahead of the highly anticipated premiere on 11.11.11 of the charity single and music video ‘Tomorrow-Bokra’. The single, which is jointly executive produced by the legendary music producer Quincy Jones and Emirati social entrepreneur Badr Jafar is an Arabic re-adaptation of Quincy Jones’ Grammy-award winning song entitled ‘Tomorrow (A Better You, A Better Me) – will make its global debut at an exclusive launch event held in Dubai under the Royal Patronage of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment, wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister for Presidential Affairs, UAE.
24 Arab stars from 16 nations across the Middle East and North Africa feature on the ‘Tomorrow-Bokra’ single, including legendary Lebanese singer Majida El Roumi who wrote the Arabic lyrics, Kadim Al Sahir who worked on the music adaptation, Marwan Khoury (Lebanon), Sherine Abdel Wahab, Tamer Hosny (Egypt), Saber Rebai, Latifa (Tunisia), Fayez Al Saeed (UAE), Asma Lmnawar, Hayat Al Idrissi, Hasna Zallagh (Morocco), Souad Massi (Algeria), Cheb Jilani (Libya), Diana Karazon, Hani Mitwasi (Jordan), Nassif Zaitoun (Syria), Rim Banna (Palestine), , Essa Al Kubaissi, Fahad Al Kubaissi (Qatar), Salah Al Zadjali (Oman), Ahmad Al Jumairi (Bahrain), Waed, Mashael (Saudi Arabia) and Ahmed Hussein (Kuwait). Grammy-nominated international superstar Akon has also lent his vocals to the track, and Shakira, who is of Lebanese descent, has recorded a special introduction to the music video.
The beneficiaries as well as the extensive launch campaign for the charity single – touted as the biggest musical collaboration to have ever come out of the Arab world – was revealed at a star-studded press conference held at the One&Only The Palm, Dubai attended by Executive Producer & Producer, Quincy Jones; Executive Producer,  Badr Jafar; Music Producer, RedOne; Music Video Director, Malek Akkad; Tunisian superstar, Saber Rebai; Arab Fund for Arts & Culture (AFAC) Executive Director, Oussama Rifahi; Head of Partnership & Business Development, United Nations World Food Program (UNWFP), Ashraf Hamouda; and Strategic Advisor of Abu Dhabi Music & Arts Foundation (ADMAF) Lisa Ball-Lechgar, as well as a large press corps of local, regional and international media.

Speaking to attendees on the morning, legendary music producer and joint Executive Producer of the charity single and video, Quincy Jones said: “I have always had the greatest respect and empathy for the indomitable spirit of the people of the Middle East. Having the opportunity to work together with my dear friend Badr on a project that can make both a symbolic and a real difference in the lives of people across the region is something I consider a personal triumph.”
Badr Jafar, Emirati social entrepreneur and joint Executive Producer of the charity single and video, added: “The ‘Tomorrow-Bokra’ project is one that is very close to my heart and it is great to see it come to life. The arts represent one of the most poignant and powerful means by which individuals can make their message heard – across borders and across cultures. It is truly inspiring to see this caliber of artists collaborating together to cultivate an appreciation of this powerful channel of change. This project is all about hope in a better tomorrow and there is no better way to do that than by nurturing the talent and dreams of our future generations.”
Sony Music will release a compilation album, entitled ‘BOKRA’ featuring the title charity song and a series of songs contributed by international Sony Artists and Arabic Artists. Proceeds will also be raised through downloading the song on iTunes and individuals will be able to donate directly via the website and through the Arab Fund for Arts and Culture. Sony Music will also release the digital track to select telecom companies across the region, including du (Emirates Integrated Telecommunications Company) exclusively in the UAE, to offer exclusive content of the charity single to their customers.
All funds raised as part of the single’s global distribution will be collected by the Arab Fund for Arts and Culture  in support of the United Nations World Food Program, Dubai Culture & Arts Authority and the Abu Dhabi Music & Arts Foundation among others, to finance educational programs in music, arts and culture for children from across the Arab world.

The ‘Tomorrow-Bokra’ song and video will premiere live around the world via global TV simulcast from the Dubai event, with MBC channels taking the premiere straight to viewers’ homes across the region. Fans from around the globe will also be able to watch the video on CNN and online on the Tomorrow-Bokra YouTube channel.
The by-invitation-only list of attendees, including most of the artists included on the track, will witness the premiere performance of the song on 11.11.11 – a date chosen to represent solidarity between the nations of the Arab world. The launch event will be hosted by Global Gumbo Group at the prestigious One&Only The Palm, Dubai, which has firmly established itself as a much sought-after location in the city only a year after it first opened its doors.